Max Ortoli, Sales Representative - 416.970.0352 - Email Me - Nikki Lobello, Sales Representative - 416.553.2008 - Email Me - Giancarlo Randazzo, Sales Representative    

       

 

 

 

 

 

Are You Priced to Sell?

Attracting buyers is the name of the game, as a seller, you have two goals:

  1. To get the most money possible

  2. To sell as quickly as you can.

Be realistic. Price is the number one factor that most homebuyers use in determining which homes to view. Although you set the price as the seller, the buyer determines the value of the home. Don't allow your enthusiasm to warp your judgment and lead to overpricing - a mistake you can't afford to make. Here are some factors to consider - recommended by experienced residential specialists - to help you sell your home. This information is not all-inclusive and does not replace the expertise provided by a Certified Residential Specialist (CRS).

 

What Affects Your Asking Price?

  • Urgency. How quickly must you sell?

  • Competition. Are there just a few or many homes available in your price category and area?

  • Available Financing. Does your home come with an assumable loan that is below today's rate? What are the current home loan interest rates? What financing alternatives are available for your home and area?

  • Competitive Market Analysis. Do you know what similar homes in the area sold for within the last six months?

  • Expenses. What are your selling costs?

     

What Doesn't Affect Your Asking Price?

  • Original Cost. Your price is determined by today's market.

  • Investment in Improvements. Potential buyers will evaluate your home (i.e. wallpaper and carpet) and may include the costs to remove or replace in their offer.

  • The Cost to Build Your Home Today. A replacement value is determined for insurance purposes only.

  • Personal Attachment. Prudent buyers purchase based on their emotions, not yours.

  • Neighbor's Claims. Don't listen to what your neighbors tell you what is the fair market value for your home. Other homes in your neighborhood may not be as similar as you think. In addition, the terms accepted by both the buyer and seller greatly affect the sale price.

     

What Happens to an Overpriced House?

  • You will Help Sell the Competition. The "correctly priced" homes look even better if yours is overpriced. Most buyers are competitive shoppers.

  • Your Home Will Stay on the Market a Long Time. Did you know that 80% of your potential buyers will see your house in the first four to six weeks? If you don't sell them then, it takes approximately three months to replace them with an equal number of newcomers.

  • You will Lose Market Interest and Qualified Buyers. Serious buyers use the value, quality and price of similar properties as deciding factors.

  • A Negative Impression is Created. People will wonder why your house is still on the market - they'll believe something is wrong with your home.

  • You (The Seller) Would Lose Money. You may have to make extra mortgage payments as well as incur taxes, insurance and unplanned maintenance costs.

  • You (The Seller) May Have to Accept Less Money. Studies show that the longer a house is on the market, the greater the discount off the list price. Often a seller will accept less than fair market value in order to sell because of an approaching deadline.

  • There is the Potential for Appraisal Problems. The appraiser from your buyer's lending institution must agree that the home is worth the asking price. If the appraiser believes the price is inflated, the loan may not be approved.

     

Look To a CRS When You Need Answers Fast...

As you can see, many factors determine the asking price of your home. Finding this price yourself can be a long and difficult task. That is why thousands of satisfied homeowners, like yourself, turn to a residential specialist. A residential specialist has the tools necessary to compute the fair market value of your house quickly and accurately while allowing for personal considerations (such as the date by which you must sell). Your residential specialist can also confidently answer your questions about listing, pricing and showing.

A residential specialist's goals are the same as yours:

  1. To get you the most money possible;

  2. To sell your home as quickly as you can;

  3. To make selling your home a pleasant and profitable experience for you.

When You Want to Price Your Home to SELL FAST... List With Me!

 

  

 

 

 

MAX ORTOLI, Sales Representative

Prior to joining Homelife/Romano Realty Ltd., Brokerage, Max was a telecom analyst from 1993-2007 with Fortune 500 Companies, Invesco and PWC.

In 2007 Max began his full time real estate career. His goal is to add value and an enriching experience for both himself and his clients when buying or selling Real Estate. Having bought and sold several investment properties, Max has first-hand knowledge on the dynamics of working with investment properties as well as the intricacies of renovating homes. Max looks to serve clients with unsurpassed professionalism; as a result he has received a Certificate of Achievement award annually for his accomplishments. These awards exemplify Max’s strong personal commitment to Knowledge, Respect and Results for his clients and his career.

 

 

NIKKI LOBELLO, Sales Representative

Nikki Lobello received a Double Honours Bachelor Degree in French and Italian Studies from York University in 1999.

Prior to joining Homelife/Romano Realty Ltd., Brokerage, Nikki worked in the structured environment of the financial industry for 8 years. Having worked in the customer service sector her poise and perseverance left a lasting impression on those who worked with her and supervised her.

Nikki’s professionalism, warmth and approachability have made her an award winning Real Estate Salesperson. Her motivation and determination to succeed in this field have garnered her and her client’s successful results. Continuously seeking to improve her knowledge and skills, Nikki has completed the HomeLife University Education and Marketing Course and the SRES Designation (Seniors Real Estate Specialist). Her ability to connect, understand and surpass her client’s needs and expectations is an invaluable asset for all her clients.

 

 

GIANCARLO RANDAZZO, Sales Representative

Having earned a Bachelor of Arts in Philosophy with designations in Applied and Practical Ethics with an emphasis on business transactions in concert with a wealth of experience in customer and client-oriented services in the construction, hospitality, academic, and financial sectors, Giancarlo is committed and passionate about sustaining open and transparent relationships with an attention to detail in order to help others be more successful in navigating the real estate industry.

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